Top Benefits of Earning the ABFP® Designation

Master behavioral finance soft skills critical to deepening client relationships. 

Through understanding the psychology of investor behaviors, you will  understand what drives the markets and investors' motivations and decision-making behaviors to better inform your relationships with clients. You’ll be able to apply behavioral concepts in client interactions, enhancing the financial planning advice you provide and deepening your client relationships.

79% of professionals surveyed with specialized financial designations such as the ABFP® designation are more confident in speaking with clients after earning their most recent financial credential.

ABFP® designees earn direct credit for one elective course in our Master of Science Degree in Personal Financial Planning. This allows you to save both time and money should you decide to pursue your master’s degree.  

 

For CFP® professionals who must complete continuing education requirements as part of certification renewal, ABFP® program completion fulfills 28 hours of continuing education.

If you currently hold a professional designation from the College, completion of a new professional designation program fulfills 16 hours of continuing education as part of the renewal of your current designation. 

 

 

Importance of Seeing Money Behaviors Through Clients' Eyes

A graduate of the College's Accredited Behavioral Finance ProfessionalSM program shares how knowledge and skills in behavioral finance helps financial advisors become better in effectively counseling clients.

79% Increase in Confidence: This is one of the findings of a quantitative survey conducted by the College for Financial Planning®—a Kaplan Company between June 27 and August 7, 2023. For this survey, a sample of 951 2022 and 2023 graduates of the College for Financial Planning was interviewed online in English. The sample includes 126 graduates whose most recent professional designation earned was a specialized financial designation (ABFP®, ADPA®, APMA®, AWMA®, CRPS®, CSRIC®, FPQP®, SE-AWMA®, WMS); are working in a financial planning role; and answered this question.